Field intelligence for progressive organizing
Every community is full of organizing signal. With Groundview, your campaign can see it and use it.
Today’s organizers are trained to capture doors knocked and support levels but miss the important signal. Groundview gives organizers a simple way to capture what they see and hear — voice notes, photos, screenshots, and observations — and turns it into a real-time, searchable picture of the field to help you plan, execute, and win.
01 · Capture
We start with capture
Any observation — a voice note, a photo, a screenshot — in seconds, in any language, even offline. The intel that that was missed or didn't make it out of someone’s head, now captured and synced to the whole campaign.
Voice notes — live transcribed as you speak — hands-free in the field, editable before you save.
Photos & screenshots — yard signs and flyers on the street, posts and stories from social media.
Built for the field — works offline on rural turf, geotags every capture, bilingual end to end.
02 · Process
From a capture to structured signal
The raw capture flows through the pipeline and comes out structured — translated, tagged, and surfaced as organizing opportunities.
Captured
Voice note
0:19“Enojada por la supresión del voto. Quiere ayudar. Dice que hay un block party aquí el sábado.”
Screenshot
Engine
- 1
Transcribe & translate
audio and image text, into English
- 2
Tag topics & sentiment
concerns, mood, and themes
- 3
Surface opportunities
events · hotspots · activists
Structured signal
Translation
“Angry about voter suppression. Wants to help. Says there's a block party here Saturday.”
Sentiment
Opportunities
Event
Block Party & Night Market
Sat 8/30 · 6–9 PM · FoodCity lot
Volunteer
Carmen Cruz
Wants to volunteer · re: voting rights
03 · Plan
See the whole campaign
Groundview isn’t just a capture tool. It gives organizers a complete picture of the landscape — where to allocate resources, where to capture better signal, and how to craft a local, salient message. Groundview even helps you draft the organizing plan.
On the dashboard
- Every capture, pinned and geotagged
- Sentiment and topic heatmaps
- Opportunities — events, volunteers, hotspots, earned media stories
All layered over the quantitative data already loaded for your turf down to the precinct level:
The weekly plan
Groundview turns the map into a weekly plan — canvasses, events, and follow-ups, ready to assign and work through.
We don’t believe in autonomous AI running your campaign. Groundview takes the first cut so organizers spend their time deciding, doing and winning.
Team
Groundview Team
A founding team with decades of organizing, campaigning, and startup experience — advised by leaders across progressive data, technology, and field organizing.
Rich Kotchmar
Co-Founder & CEO
Lead organizer.
Andrew Louis
Co-Founder & CTO
Ex-startup CTO with successful exit. Two decades building product, from consumer software to campaign field tools.
Serena Peruzzo
Co-Founder & CDO
Ex-Data Science Technical Leadership Group at Shopify. Machine Learning PhD dropout.
Max Veytsman
Co-Founder & COO
Former startup CEO with successful exit. Experience in security, data privacy, and software engineering.
Advisors
Experienced hands around the table
Organizers, data leaders, and technologists who have run some of the country’s largest campaigns and community programs.
Amanda is the Vice President for Policy, Engagement, and Impact, as well as the Executive Director of GoFundMe.org. Previously Executive Director of Supermajority. Amanda served as Rock the Vote's national political director. She served as Executive Director for the National Women's Business Council. Amanda then launched and served as the campaign director for For Our Future, and Amanda also served as the political and organizing director for the Democratic National Committee.
Pablo Correa is a Marine Corps veteran and the Co-Founder and Executive Director of Rural Arizona Engagement, a statewide community organization. He has years of experience doing rural community organizing and is a former candidate for public office.
An experienced leader in Democratic and Progressive data and technology. She has served as CEO of TargetSmart, founding CEO of Statara Solutions, and Founder/CEO of the Democratic Data Exchange (DDx). Previously, she was Deputy CTO at the DNC from 2017-2019.
Michael Fisher is an experienced technology leader specializing in political and progressive technology infrastructure. He co-led the technology reliability effort at Harris for President in 2024, served as founding Chief Technology Officer of Community Tech Alliance (CTA). He led technology for Cory Booker's presidential campaign and co-led Uptime 2020, addressing critical security and reliability issues for the DNC and Biden for President.
José has more than a decade of Democratic political experience, from labor organizing, to school board campaigns, and Presidential campaigns. He is currently co-founder of Contrast Campaigns. Previously, he served as Senior Advisor & National Organizing Director at the DNC, supporting sweeping midterm victories in 2022. He also served as Director of Digital Organizing for the Biden-Harris campaign.
Contact
We’d love to talk
Groundview is a tool for organizers first, but it has the power to inform every department across your campaign. For managers, it’s a sophisticated view of what’s really happening on the ground and a tool for teaching and focusing their organizers.
Our pilot users tell us it turns something that’s usually a slog into something joyful. If your political or advocacy campaign wants to work with us, please reach out.
